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Destination Creation Seminar

January 30 @ 9:00 am - January 31 @ 4:00 pm


The Destination Creation Course teaches the proven 14-point business success strategy developed by internationally-known business consultant Jon Schallert. Schallert created this methodology after three decades of coaching independent business owners to make their businesses irresistible to customers. Businesses that follow Schallert’s process can attract both local consumers and customers from far beyond the typical geographic market of a business. 

The course, which will be presented in-person and online by Adriana Humbert of the Wisconsin Economic Development Corp. and former Two Rivers Main Street Director, Roger Russove has attracted an enthusiastic following during and after the pandemic as small business owners work to position themselves as unique destinations for local residents and visitors alike all over North America.  

The two-day seminar will be held at Western Technical College Room 126 on Jan 30 & 31 from 9-4 with a one-hour break for lunch. A one-hour follow up session will be scheduled for approximately a month after the seminar to be determined during the seminar.  

 All course materials will be provided by the WEDC at no charge to the participating businesses. Space is limited to 10 participating Main Street businesses. Please contact Chris Clemens at the Viroqua Chamber Main Street Office – (608) 638-2577 or email cclemens@viroqua-wisconsin.com to register.