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Main Street Apartments Northpointe Development Project

Public Hearing Notice

Northpointe Development Corporation is seeking a permit for a Planned Unit Development.  The development will be located at 602 N. Main Street and is adjacent to N. Rock Avenue, W. Broadway Street, and N. Main Street.  It is the location of the former Vernon County Highway shop.  The developer is seeking approval of a specific implementation plan for a mixed-use development that includes 65 dwelling units, 3,121 SF of commercial space, and a 5,945 SF day care center. The development will include both underground and surface parking stalls.

The Viroqua City Council conducted a public hearing on Tuesday, September 26, 2023.  The City Council unanimously approved Northpointe’s Specific Implementation Plan (SIP) and the request for rezoning from B-2 to a Planned Unit Development.

Informational materials

The City of Viroqua encourages area residents and stakeholders to share their feedback with representatives from Northpointe Development on a proposed concept plan for the property at 602 North Main St. in Viroqua. 

Informational materials from Northpointe’s neighborhood meetings – including the conceptual site plan, floor plans, and building renderings can be viewed in the presentation documents below.

2023-09-26 – Main Street Apartment- Presentation Slides

Main-St.-Apartments-Neighborhood-Meeting-6-26-23 recording





Northpointe Development is asking the community to help select a name for their Main Street Apartments. The apartments will be constructed at 602 North Main Street in Viroqua.  Have a suggestion? Please share using this form https://forms.gle/MZcVmpPRSjPWuVhD8


Northpointe Neighborhood Meeting 10-5-22 presentation (2).   

Main Street Apartments – Site Plan – Neighborhood Meeting – 10.05.2022

Feedback on the proposed plans are welcome and encouraged.  Feedback may be given through this online option: Link to Survey




                                                        Main Street Apartments

                                                      Frequently Asked Questions


Who should I contact with any additional feedback or questions as it relates to Main Street Apartments?

Feedback Survey: https://forms.gle/Zz5yKF3qSD2yLqDB7

Northpointe Development: Jake Victor; [email protected]

City of Viroqua: Nate Torres; [email protected]


What is being proposed for 602 N. Main Street in the City of Viroqua?

Northpointe Development is proposing to construct sixty-five units of multifamily housing, a minimum of 2,400 square feet of retail space for local businesses, and a 6,000 square foot childcare facility. The layout of buildings and parking, ingress/egress points, architectural designs, and open space elements have not been finalized. These items will not be finalized until Northpointe seeks approval of a Specific Implementation Plan – in the meantime, all site plans shared with the community are concepts and are subject to feedback from the community. Units will be income and rent restricted to households earning between 30 and 80% of Area Median Income.. 

What is being proposed as it relates to sustainability?

Northpointe Development prioritizes sustainability in all of our projects, this includes:

  • On-site water management systems
  • Certification under the Wisconsin Green Built Homes or Enterprise Green Communities program
    • Building envelope and ventilation standards
    • Energy star qualified appliances
    • Erosion control
    • Sustainable products and materials
    • Programmable thermostats
    • Solar Panels

There’s been mention of environmental contamination, can you share the Phase I?

The Phase I report is still in process and has not yet been finalized. 


What does income and rent restricting the development to households earning between 30% and 80% of Area Median Income mean?

Northpointe Development utilizes the Low-Income Housing Tax Credit program to finance the majority of our developments throughout the State of Wisconsin. Main Street Apartments will be rent and income restricted as shown below:

Households must income qualify to live in Main Street Apartments, units will be set aside for families earning between 30 – 80% of Area Median Income. 

Maximum Income to qualify for an affordable unit:

Area Median Income

One Person

Two Persons

Three Persons

Four Persons

















Rents at each Income Level (Maximum, Currently Proposed):

Area Median Income





$478 ($390)

$573 ($464)

$663 ($533)


$796 ($653)

$956 ($779)

$1,105 ($898)


$1,275 ($750)

$1,530 ($900)

$1,768 ($1,100)


Number of Units at Each Income Level:

Area Median Income

















You mention Community Engagement and Feedback – what do you mean by this?

Northpointe Development is committed to Main Street Apartments being a public/private partnership. This means extensive community engagement throughout the process. Please see below an overview of our engagement plan:


October 2022

Present first concept plan to a neighborhood meeting, plan commission, and city council. Incorporate feedback and re-design the proposed site plan. 

November 2022

Present second concept plan in a special session of City Council Committee of the Whole, Plan Commission, and City Council.

Seek approval for the Planned Unit Development – General Development Plan. 

December 2022

Incorporate feedback gathered based off the second conceptual plan. 

January 2023

Submit financing application to WHEDA


WHEDA announces allocations of Housing Tax Credits